Amazon and the National Football League have once again reached a deal to allow Prime members to stream Thursday Night Football games for the next two seasons. Facebook, Twitter and Google’s YouTube had also expressed interest in carrying the games this year.
Amazon is paying around $50 million for the 10 games it will show next fall, according to a person familiar with the deal. That’s a big increase from the $10 million Twitter paid for last year’s games.
This is the second year Amazon has won a contract with the NFL, reportedly paying $50 million to stream the ten Thursday night games last season, beating out Facebook, YouTube, and Twitter. In 2016, Twitter reportedly paid $10 million for the same rights.
Amazon acquired the “Thursday Night Football” global digital rights in 2017, after Twitter had those the year prior. Last year, Prime Video’s live-streaming of NFL “Thursday Night Football” games drew more than 18 million total viewers over the 11 games. Although NFLGames2018Updates.Com find out how you can stream complete NFL season games free or paid.
“Our customers love to stream football,” said Jeff Blackburn, SVP of business development and entertainment at Amazon. “We’re thrilled to continue our relationship with the NFL and offer Prime members another two seasons of ‘Thursday Night Football.’”
It’s unclear what benefit streaming the games actually provides for a digital platform. Last year, both Twitter and the NFL said they were pleased with the results of the experiment, but the games didn’t generate a huge audience: They averaged less than 300,000 viewers per minute, while CBS and NBC averaged 15.8 million viewers.
As for the Thursday slate, here’s the entire Amazon streaming schedule.
- Week 4, Sept. 27: Vikings at Rams, 8:20 p.m, FOX/NFL Network/Amazon
- Week 5, Oct. 4: Colts at Patriots, 8:20 p.m, FOX/NFL Network/Amazon
- Week 6, Oct. 11: Eagles at Giants, 8:20 p.m, FOX/NFL Network/Amazon
- Week 7, Oct. 18: Broncos at Cardinals, 8:20 p.m, FOX/NFL Network/Amazon
- Week 8, Oct. 25: Dolphins at Texans, 8:20 p.m, FOX/NFL Network/Amazon
- Week 9, Nov. 1: Raiders at 49ers, 8:20 p.m, FOX/NFL Network/Amazon
- Week 10, Nov. 8: Panthers at Steelers, 8:20 p.m, FOX/NFL Network/Amazon
- Week 11, Nov. 15: Packers at Seahawks, 8:20 p.m, FOX/NFL Network/Amazon
- Week 13, Nov. 29: Saints at Cowboys, 8:20 p.m, FOX/NFL Network/Amazon
- Week 14, Dec. 6: Jaguars at Titans, 8:20 p.m, FOX/NFL Network/Amazon
- Week 15, Dec. 13: Chargers at Chiefs, 8:20 p.m, FOX/NFL Network/Amazon
This post has been updated to reflect that Amazon confirmed to CNBC that users will be able to watch Thursday Night Football 2018 live stream on Twitch for free.